Kelly Klobucher | Museum Executive | Cultural Tourism Strategist | Non-Profit Leader

Exploring how museums, cultural travel, and storytelling shape communities and economic growth

Cultural road trips offer something increasingly rare in modern travel: connection.

In an era defined by speed and efficiency, the act of slowing down — of choosing the scenic route — creates space for discovery. Cultural road trips invite travelers to engage with place, to understand the stories behind communities, and to experience history in a way that is both personal and tangible.

Few routes embody this better than U.S. Route 66.

Stretching across the American landscape, Route 66 is more than a highway. It is a living corridor of history, shaped by migration, commerce, and cultural exchange. Along its path, museums, historic sites, and locally preserved landmarks serve as touchpoints — each offering a glimpse into the identity of the communities that line the route.

What makes Route 66 particularly powerful is its authenticity. These are not curated, artificial experiences. They are real places, often preserved through local effort and pride. Small museums, roadside attractions, and historic buildings collectively tell a story that cannot be replicated in a single destination.

Cultural road trips also play an important economic role. Travelers who follow heritage routes tend to spend more time in the communities they visit, supporting local businesses, restaurants, and lodging. Museums act as anchors within this ecosystem, drawing visitors and providing context that deepens the travel experience.

Through my work in museum leadership, I have seen firsthand how these connections strengthen both tourism and community identity. When travelers engage with local stories, they leave with a deeper understanding of place — and communities benefit from the recognition and economic activity that follows.

The enduring appeal of Route 66 reminds us that travel is not just about where we go. It is about how we experience the journey — and the stories we carry with us along the way.

What better time to travel than 2026? It’s the 100th Anniversary of the Mother Road! Where would you like to go first?

Kelly Klobucher is a museum executive and cultural tourism strategist focused on audience growth, heritage preservation, economic development, and community storytelling.