Kelly Klobucher | Museum Executive | Cultural Tourism Strategist | Non-Profit Leader

Kelly Klobucher

History Maxxing: How Destinations Can Help Travelers Get More History Out of Every Road Trip

There is a new way to think about the road trip. It isn’t about checking off…
Membership Programs That Work

By Kelly Klobucher Membership programs remain one of the most reliable sources of unrestricted revenue for…
Museum Advocacy Matters Now More Than Ever

By Kelly Klobucher Museums have always told America’s story. Today, they are also finding themselves at…
Lessons from the 2025 Museum Field Report

By Kelly Klobucher Every year, museum professionals, boards and volunteers receive a snapshot of the field…
The Other Conversation at the Midwest Museum Conference

Why We Need to Talk About the State of Museum Employment There is something energizing about…
Why Small Museums Matter More Than Ever

When people think about museums, they often picture massive institutions in major cities—iconic buildings, blockbuster exhibitions,…
Can Museums Help Rebuild Community Trust?

Trust feels increasingly fragile. Across the country, many people feel disconnected from institutions, skeptical of public…
How Museums Can Use Social Media Like Travel Influencers

Kelly Klobucher is a museum executive and cultural tourism strategist focused on heritage preservation, audience engagement,…
Representation Matters: Why Museum Staff Should Reflect the Communities They Serve

By Kelly Klobucher Every museum wants visitors to feel welcome. We invest in accessible buildings, inclusive…
What Small Museums Can Learn from Graceland: Big-Experience Ideas That Work at Home

It is easy to dismiss Elvis Presley’s Graceland as a category all its own. Of course…